Events

An evening with Mark Blundell alongside Carrier HVAC

Aim

Through our partnership with Ignition Human Performance on behalf of their client Carrier HVAC, MBP were approached to add an extra dimension to their Annual Customer Conference. Being held at MK7, the Red Bull factory, Carrier HVAC were after an engaging and informative after-dinner speaker to shine the spotlight on the world of Formula One from the inside.

Delivery

MBP procured the personal appearance of Mark Blundell and a professional host to compere the evening’s entertainment. Weaving stories from the world of Formula One and Mark’s career in between the courses of the evening meal, guests were given an incredible insight into the world of elite-level motorsport. MBP’s digital team provided bespoke content for the evening to complement the Q&A session and the 24 Hours of Le Mans winners trophy was onsite for guests to get their photos alongside.

Impact

The evening Q&A session was a huge hit with Carrier HVAC and their customers present, bringing the perfect end to an exciting day at Red Bull Racing. Enabling those present to ask questions directly of Mark, get his opinion on the then and now of Formula One and meet him personally went above and beyond the level of access expected by the client.

It was great for Carrier HVAC to have the opportunity to work with the professional MBP team in bringing to life our annual customer conference. Mark made the perfect speaker for our event that we promoted as performance meets Innovation. He was really engaging with our guests across the evening providing a very entertaining and insightful talk about his experiences in the world of motorsport, this was followed by an open floor Q&A session.

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Neil Hitching MBA - EU Marketing Northern Country Manager

Carrier HVAC