Brand development and rollout with MB Motorsport

Aim

Upon their arrival to the British Touring Car Championship, the objective was clear for MB Motorsport to enjoy a fresh, modern and consistent brand that reflected the standards to which it holds itself both on and off the track. Aligning with its various commercial partners, the MB Motorsport brand development was key to establishing itself as a key player on the grid.

Delivery

From a standing start, MBP proposed a complete brand development programme for MB Motorsport that ensured an engaging and fresh approach was adopted yet one where brand identifiers and consistency were absolutely key. Using Mark Blundell’s race logo from his thirty-year career as the basis for the design work, 

Our brand development work encapsulated car livery design, official team wear and racewear and both physical and digital assets. Physical assets ranged from everything to programmes, publications, proposals to autograph cards and race weekend programmes. Digital assets across both videography and still graphic design ensured there was a consistent approach to branding from the race track to the team’s online platforms.

Impact

The effect of the MB Motorsport brand development programme has been clear for all to see. The physical designs of the car, racewear and teamwear have seen the team rapidly grow a loyal and passionate fanbase and the variety of digital branded content has seen the team become one of the most engaged team platforms across the British Touring Car Championship.