Sponsorship

Carrier Go Racing with Laser Tools Racing with MB Motorsport

Aim

The aim remains to ensure Carrier maximises the value of their partnership with MB Motorsport effectively, leveraging the partnership to enhance Carrier’s objectives. Since joining the roster during the mid-season break last year, Carrier aims to maximize their involvement and impact within the MB Motorsport community. This partnership seeks to provide Carrier with strategic opportunities for brand exposure, access to MBP’s network and to provide engagement with key stakeholders.

Delivery

To ensure that the MBP team can maximise the delivery of the partnership for Carrier, the Events and Partnership division has collaborated closely with the MB Motorsport team. This collaboration is designed to optimise every opportunity for Carrier. For instance, the events division organized a kick-off day hosted at WSR to launch this season's sponsorship, aiming to boost engagement and excitement around the partnership. This initiative drew significant attention and interest, resulting in the program being oversubscribed and creating a high-value reward scheme for deserving staff members. This scheme fosters a sense of pride and connection, reinforcing their association with the MB Motorsport brand.

Impact

The impact of this collaboration is multifaceted. Carrier’s brand exposure is significantly enhanced through their association with MB Motorsport, allowing them to reach a broader and more engaged audience. The staff reward scheme not only boosts employee morale but also creates memorable experiences that align with Carrier's values. By offering exclusive experiences such as visits to the WSR Race Team factory and VIP race attendance, Carrier ensures its team feels valued and appreciated. Overall, this partnership amplifies Carrier’s presence within the motorsport industry, solidifying its position as a key player and enhancing its corporate reputation.