Celebrity Masterchef meets Ready Steady Cook with Convera
Aim
After successful work with other areas of the business, Convera introduced MBP to a new vertical of the business to come up with a new concept for a customer retention event. The focus of the event from the client was to provide something interactive but not sporting and one that would be accessible to a wide demographic of clientele.
Delivery
Together MBP and Convera brought to life their own central London-based Masterchef experience that brought clients, new and old, together in a fun, interactive and social cooking experience - with a bit of competition to spice things up a little bit! Split into curated groups, guests were challenged to cook one course each, under the tutelage of expert, professional chefs, in a test of time management, group communication and of course culinary skills!
Impact
Other than producing a wide variety in terms of the quality of food, the event provided a perfect combination of fun and competition alongside food and drink which made for an evening of great conversation and lots of laughter. Not only did the day allow Convera a unique and memorable way to engage with their guests but their guests remarked on the social and networking elements of how the team competition enabled them to build their own new relationships.
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