Digital

Corporate videography and showroom launch with Sub Zero & Wolf

Aim

To celebrate the launch of their new Knightsbridge showroom, Sub Zero & Wolf requested the support of the MBP digital team to showcase their fantastic new refurbishment. The brief stipulated that vibrancy and energy were key in reflecting the personalities and character of a typical Sub Zero & Wolf customer as well as focusing on the sheer variety of the company’s latest product range.

Delivery

The MBP digital curated a storyboard concept that focused on showcasing the actual usage of the products in a dynamic and impactful way. Working with the showroom’s resident chef, MBP delivered a showreel that not only showcased the refined and exacting standards of Sub Zero and Wolf but did so that was in keeping with their brand values. Further still, due to the tightest of lead times, the MBP team turned around the final edit in less than 48 hours meaning the video was used at the showroom’s official launch event later that week.

Impact

The showreel provided the perfect backdrop to the showroom’s official launch event and was supportive in reinforcing the brand’s continued commitment to a truly best-in-class customer experience. Further still, away from the launch event itself, a social edit was latterly commissioned to showcase the wonder of the new showroom to the company’s online and social community.

"MBP's digital team delivered beyond expectations, crafting a professional short film in just 48 hours. Their dedication and expertise shone through last-minute challenges, creating a captivating centrepiece for our launch week, which now plays on loop in all our showrooms.”

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Ricky Davies

Managing Director, Sub Zero & Wolf