Digital

Full turnkey suite of digital marketing services on behalf of Walero

Aim

Walero sought out the services of MBP’s digital marketing team to help accelerate their brand and marketing across all digital channels. Offering a unique and cutting-edge product to the motorsport community, Walero wanted to evolve its brand and its communications output to reinforce its position as a truly best-in-class fire retardant underwear garment.

Delivery

Together, MBP and Walero have worked together for over three years to reinvigorate the marketing proposition for the Walero brand. The relationship has grown to the point that MBP now takes responsibility for crafting the overall marketing strategy for the Walero brand and looks after on a day-to-day basis how this is delivered across every outlet to customers, retailers and distributors alike.

Impact

Walero’s journey over the past three years as a business has been transformative, disrupting many of the established names across the sector. Importantly, MBP’s work with Walero has played a key role in this. Taking over the management of the brand’s social media platforms and website, MBP has helped to elevate the brand image as well as ensure consistency across these platforms. Engaging content plans have been routinely formulated with unique content creation encompassing graphic design work and corporate videography to increase the variety of content that Walero offer to its customers, followers and retailers.

“We have been working together for over three years now and whilst MBP are ostensibly an outsourced agency, they are really an integral part of our team and care about the business as if it was their own. They also manage our Athlete program and make sure that we get bang for our buck with this and that it stays tied in with our overall aims. They have helped immeasurably through some tough times, always staying positive and always with some great ideas bubbling along too!”

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Fiona James - Founder

Walero