Sponsorship

Laser Tools Racing with MB Motorsport Car Reveal

Aim

MBP and Tool Connection aimed to build anticipation for the 2024 season by showcasing their new title challenger. Additionally, they sought to highlight the strength of their partnership with Laser Tools. By unveiling the new vehicle, they intended to generate excitement and interest among stakeholders and fans.

Delivery

The event took place at Tool Connection HQ in Southam, where all attendees were invited through the Laser Tools Racing with MB Motorsport and MBP network. The event featured MB Motorsport driver Jake Hill and MBP CEO Mark Blundell, who participated in a Q&A session. This provided an opportunity for direct interaction with key figures in the organisation and added a personal touch to the unveiling. Alongside providing a fun head-to-head competition for all guests to take part in on the MBP Professional Grade Simulators.

Impact

The event successfully showcased the 2024 title challenger, generating buzz and excitement for the upcoming season. The presence of Jake Hill and Mark Blundell, along with the Q&A session, added significant value, allowing attendees to engage directly with the team. This not only heightened anticipation for the season but also reinforced the strong partnership with Laser Tools, enhancing the brand image and solidifying relationships within the MB Motorsport and Tool Connection networks.