Sponsorship

Reseller sales incentive programme with HP with Intel

Aim

Together, HP with Intel and MBP have refined an integrated end-to-end activation programme designed specifically to incentivise and reward sales growth and performance from their commercial resellers. The partnership seeks to engage sales team members at nominated resellers through an exciting and sporting incentive initiative to grow brand advocacy and drive commercial growth.

Delivery

The programme has brought together numerous stakeholders to deliver an authentic and much-loved activation programme that works across each calendar year and multiple resellers and commercial partners of HP with Intel. An end-to-end programme, MBP delivers onsite kick offs and hype days at the nominated reseller to launch a strategic ten-week incentive programme. Regular rewards and communications across the incentive period are designed to drive sales growth, before top performers are rewarded with VIP race day access and an unforgettable experience trackside at the end of the incentive period.

Impact

The programme has continued to refine with every passing year, as HP with Intel have continued to drive engagement and advocacy within the reseller community and ultimately empower new opportunities through internal reward and recognition programmes. The programme has consolidated and strengthened existing commercial relationships and forged new ones for all stakeholders, whether that be HP with Intel themselves, the reseller community or the end user and customer.

“Working with MBP has provided HP with Intel an additional advantage in enhancing our partnerships. Whether it’s during Hype Days or Race Days, the MBP team consistently exceeds expectations to ensure their delivery is optimised to the fullest. MBP manage the end to end engagement taking ownership as an extension of HP minimising the amount of work HP has to contribute to ensure maximum impact with our customers and partners. The program is a bolt on to our business that drives exceptional engagement and outcomes.”

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Neil MacDonald - UK & Ireland Channel Director