MBP is thrilled to announce that Fiona Parbutt has joined the relationship-driven sports marketing agency as Brand Activation Director. As MBP continues to support its proud roster of clients and partners in new and exciting ways, Fiona is yet another fantastic addition to the MBP team.
A renowned figure in the sports marketing industry with over 30 years of experience, Fiona brings with her a wealth of understanding and knowledge. Fiona’s career has seen her working for, or in partnership with Vodafone, Jordan F1, Manchester United, Scuderia Ferrari, Dell EMC, the England and Wales Cricket Board and many other industry-leading brands.
Across these activations, Fiona was responsible for identifying, developing, and executing multiple award-winning sports marketing campaigns and programmes to deliver business impact. Fiona’s role at MBP will see her working closely with new and existing clients building out strategic brand activation campaigns and event engagements.
Reflecting on her new role, Fiona is delighted to be joining the team at MBP:
“It is a pleasure to be joining the team at MBP as Brand Activation Director. I have known Mark and the team at MBP for many years and seeing the growth and development of the agency has been a real story of success. Therefore, I am eager to get started and contribute to the agency’s impressive reputation as it continues to deliver in the world of sports marketing, experiential events and brand activation.”
Founder & CEO of MBP, Mark Blundell, echoes Fiona’s thoughts:
“Having Fiona joining MBP as Brand Activation Director is another fantastic addition to the business and our proud family of clients and partners. Her years of experience working with leading brands around the globe will strengthen our abilities in activating winning partnerships, relationships and campaigns for our wider network of brands and official partners here at MBP.”