MBP, the relationship-driven sports marketing agency, is proud to announce the appointment of James Gentile as Global Commercial Advisor. This strategic move highlights MBP’s ongoing growth and underscores its commitment to sponsorship acquisition and activation across the global sporting landscape.
Gentile, a seasoned professional in sports marketing, brings a wealth of experience in identifying and activating impactful sponsorships. He joins MBP after a successful tenure at the Visa Cash App RB Formula 1 Team, where he led partnership development efforts and played a pivotal role in shaping the team’s brand identity and revenue strategy. Passionate about fostering meaningful connections between brands and rights holders, Gentile’s addition accelerates MBP’s global partnership development initiatives.
MBP’s people-first approach to sports marketing has fueled its rapid expansion in recent years. Starting with professional driver management, the agency has since broadened its services to include sponsorship consultancy for brands across the sports landscape. MBP’s mission is to help brands craft purposeful sports marketing partnerships that deliver measurable impact.
James Gentile, Global Commercial Advisor at MBP, commented:
“I am delighted to join the team at MBP in this exciting new role. The agency has established a stellar reputation through its impactful sports partnerships and robust commercial networking programmes, and I’m eager to contribute to its ambitious plans. My passion lies in leveraging the power of sport to create value, engagement, and impact, and I look forward to supporting MBP’s partners in achieving these goals on a global scale.”
Mark Blundell, CEO and Founder of MBP, added:
“James is a strategic addition to the team here at MBP. Our team’s dedication and the strength of our relationships have fueled our growth and solidified our reputation across the sports industry. With James on board, we are better equipped than ever to help brands and partners identify winning opportunities in sport. His global expertise in sports marketing aligns perfectly with our people-focused approach, placing relationships and collaboration at the heart of everything we do.”